Post by account_disabled on Dec 13, 2023 8:45:14 GMT 5
When your site has hundreds of pages, it can be difficult to decide when and which pages to optimize. A professional SEO will face many scenarios in which they’ll decide whether a page needs on-page optimization, technical optimization or a complete rewrite. Below are 3 examples you could face: The page never ranked in the top 50 In this situation, on-page optimization tweaks such as adding keywords or changing the title will do little to influence rankings. You’ve got to evaluate whether it’s a technical issue stopping your post from getting any impressions or whether you need to completely rewrite the content. The page never ranked in the top 50 The page used to rank and generate traffic, but it's slowly dropping This scenario is a prime candidate for on-page optimization. If a page was ranking, that is a clear indication that at some point, the search engines trusted your content to send visitors to it. The reason it’s dropping may be because of new competition or outdated material.
A refresh or update could get it back to its original place. The page Industry Email List suddenly tanked in traffic In this situation, you may want to consider technical optimization, because oftentimes, this happens because of cannibalization or indexing issues. The page suddenly tanked in traffic How To Prioritize On-Page Optimization Now let’s say you have found many perfect candidates for on-page optimization. How do you prioritize if you lack resources? Here is a suggested order of prioritization: Converting pages Brand awareness pages Low-hanging fruit pages Articles that need to be updated frequently Evergreen content High Converting Pages Bottom of Funnel (BOFU) content is the kind of content that’s supposed to convert prospects into clients / customers. Any drop in BOFU content rankings will hurt your bottom line and will be felt immediately. Better rankings in these will boost revenue. So such content should always be your first focus for on-page optimization. MEET RANKTRACKER THE ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO We have finally opened registration to Ranktracker absolutely free! CREATE A FREE ACCOUNT Or Sign in using your credentials Some examples of such content.
Comparisons Reviews “Best of” Lists Landing Pages High Traffic Awareness Content Top of Funnel (TOFU) articles are geared towards bringing awareness about you and your product – not necessarily converting users into clients. Such content usually contains exploratory information that brings visitors interested in learning something about the topic or industry. Generally, top-of-funnel content can have a lot more search volume and traffic. So it's important to prioritize optimizations, as any drop in rank will result in visible traffic decreases. Top of the funnel content examples include: Blog posts Guides How-to content Terms and Definitions.
A refresh or update could get it back to its original place. The page Industry Email List suddenly tanked in traffic In this situation, you may want to consider technical optimization, because oftentimes, this happens because of cannibalization or indexing issues. The page suddenly tanked in traffic How To Prioritize On-Page Optimization Now let’s say you have found many perfect candidates for on-page optimization. How do you prioritize if you lack resources? Here is a suggested order of prioritization: Converting pages Brand awareness pages Low-hanging fruit pages Articles that need to be updated frequently Evergreen content High Converting Pages Bottom of Funnel (BOFU) content is the kind of content that’s supposed to convert prospects into clients / customers. Any drop in BOFU content rankings will hurt your bottom line and will be felt immediately. Better rankings in these will boost revenue. So such content should always be your first focus for on-page optimization. MEET RANKTRACKER THE ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO We have finally opened registration to Ranktracker absolutely free! CREATE A FREE ACCOUNT Or Sign in using your credentials Some examples of such content.
Comparisons Reviews “Best of” Lists Landing Pages High Traffic Awareness Content Top of Funnel (TOFU) articles are geared towards bringing awareness about you and your product – not necessarily converting users into clients. Such content usually contains exploratory information that brings visitors interested in learning something about the topic or industry. Generally, top-of-funnel content can have a lot more search volume and traffic. So it's important to prioritize optimizations, as any drop in rank will result in visible traffic decreases. Top of the funnel content examples include: Blog posts Guides How-to content Terms and Definitions.