Post by account_disabled on Dec 24, 2023 11:43:03 GMT 5
Make decisions with the possibility of minor errors. Make your consumers feel part of the business For Kotler, co-creation in today's businesses is the best alternative for companies. He advocates that customers be part of the creative and product development process, as brands like Lego and Harley Davidson do. "It is not enough to try a product. It calls on the consumer to participate in its creation. Harley-Davidson, Lego, GM and Lexus are some exponents in this line. Lego even asks children for help to develop its new products." For Kotler, this joint creation can also be part of campaigns, as Doritos did: "They asked people for ideas for their new marketing campaign and received more than 10,000 different suggestions.
Don't treat marketing just as a department Yes, marketing is a Special Data department of your company, but it definitely shouldn't be treated as just that. For Kotler, Marketing must function with interdependence with regard to other sectors and serve as a force for decision-making in your business. Don't be lazy when it comes to building your brand You need to differentiate yourself from your competition, make your brand stand out like the others and one way to do this is by providing a unique experience for your consumers. An example Kotler gives is about Starbucks: “ They sell expensive coffee and are successful in Brazil, one of the countries with the largest world production of the grain.
This is possible with building a brand. Starbucks is customers' second home. There, you have internet, it is convenient. People likes it. Entrepreneurs need to think about something similar when promoting their businesses. Show Marketing to other departments This advice may seem a little strange but you need to show the rest of the company why marketing is such an important department . Show other sectors your projects and the reason they are happening, as well as the advantages they will bring to the rest of the company. "Be friends with everyone. Something more with the financial staff, who takes the money and must view your work with more qualifications.
Don't treat marketing just as a department Yes, marketing is a Special Data department of your company, but it definitely shouldn't be treated as just that. For Kotler, Marketing must function with interdependence with regard to other sectors and serve as a force for decision-making in your business. Don't be lazy when it comes to building your brand You need to differentiate yourself from your competition, make your brand stand out like the others and one way to do this is by providing a unique experience for your consumers. An example Kotler gives is about Starbucks: “ They sell expensive coffee and are successful in Brazil, one of the countries with the largest world production of the grain.
This is possible with building a brand. Starbucks is customers' second home. There, you have internet, it is convenient. People likes it. Entrepreneurs need to think about something similar when promoting their businesses. Show Marketing to other departments This advice may seem a little strange but you need to show the rest of the company why marketing is such an important department . Show other sectors your projects and the reason they are happening, as well as the advantages they will bring to the rest of the company. "Be friends with everyone. Something more with the financial staff, who takes the money and must view your work with more qualifications.