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Post by account_disabled on Mar 12, 2024 13:29:16 GMT 5
Google RSA ads: how to use Responsive Search Ads? Published on December 19, 2022 - Updated on March 7, 2023 ByAndréa Bensaïd Consultant in natural and social referencing in Paris visibility strategy. rsa google ads In order to improve the performance of their advertising campaigns, advertisers seek to respond with ever greater relevance to Internet users' expectations. This is why responsive ads, which have been in the spotlight for several years, are here to stay: 84% of marketers are already using Google Responsive Search Ads or plan to use them in the near future (Search Engine Journal). This is especially true since, since the end of expanded text ads in June 2022, Google RSA ads are the only standard campaign format on the search network. What is it exactly? And how to use Responsive Buy Bulk SMS Service Search Ads in your advertising strategy? What are Google RSA Ads? Responsive Search Ads (RSA) is an advertising format designed for the Google search network. This is a type of campaign where ads adapt to show people relevant ads based on their interests. To this end, the advertiser must offer several titles and descriptions that Google Ads will combine and test in order to identify the most efficient combinations in terms of click-through rates and conversion rates. When they were created, Google RSA ads complemented Expanded Text Ads . But since these ended, advertisers are encouraged to switch to Responsive Search Ads for their campaigns on the Search network. How do Responsive Search Ads work? Google's RSA ads aim to stick as closely as possible to Internet users' intentions.
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